Color Wow has won an unprecedented 60 beauty awards. Now she has turned her “problem-solving” focus to the salon industry’s most burgeoning and challenging category: colour-treated hair.ĭetermined to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before-possible results, led Gail to create a totally new, radically inventive range of technologies.Ĭolor Wow is a compact, capsule collection of ground-breaking, problem-solvers for colour-treated hair. In the past, Gail created the first “prescriptive brands” to fix frizz and brighten blonde. Products that are industry-firsts, have no equivalents, and have one thing in common: every single formula is a groundbreaking solution for a widespread, unmet problem. It does not store any personal data.About Color Wow Color Wow CEO and founder, Gail Federici, is a serial “beauty problem solver” whose innovative company has been called “the Apple of hair care.”įor 40 years, Gail has been advancing the art, science and business of hairdressing with game-changing new products.

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Wow products for hair